Sell it. Prep it. Service it. One system, one record.
If your sales sit in one system, your workshop in another and the real numbers in a spreadsheet, you are paying for the gaps. Marine Forge runs your whole dealership on one record, so you always know what every sale made, what you are owed and who needs a call today.
Could you answer these before your first coffee?
What did your last sale really make?
If freight, prep and workshop hours live somewhere else, you are pricing the next deal on a guess.
Who should have heard from you this week?
A follow-up that lives in someone's head leaves when they do, and so does the sale.
What is still owing on deposits?
Money you cannot see is money you chase late.
What is your stock costing to hold?
Every week on the floor costs you. A unit sold and not paid out is a call from your lender waiting to happen.
What do manufacturers owe you?
Warranty work you have done and not followed up is margin you have handed back.
Does the workshop know what you sold?
When a first service starts from a blank record, you look like a stranger to your own customer.
Every gap closes when it is one record.
- Buyer details retyped from sales to workshop to accounts
- Margin worked out after the sale, if at all
- Follow-ups kept on notes and in people's heads
- Prep work the sales team cannot see
- Everyone sees your costs, or nobody can get their job done
- Nothing on record until the first service
- Entered once, and carried from first enquiry to first service
- Landed cost and prep jobs on the unit, with the margin live on the deal
- Overdue, due today and this week on the dashboard, with in‑app reminders
- Prep jobs booked against the unit, with their cost landing in its margin
- Rights set by role, with costs withheld at the database
- Work is on record from the day a unit lands, before it is sold
Run your whole sales floor from one screen.
See your whole pipeline
Every open deal by stage, on a board or a table, with the value of your pipeline at the top of the page.
Never miss a follow-up
Overdue, due today and due this week, always in view, with an in-app reminder to the salesperson on the day.
Never lose track of a deposit
Deposits still to collect sit on the dashboard, so nobody has to go looking for the money.
Know what you sold this month
Sales and margin for the month, and sales by salesperson, without building a report.
See deliveries coming
What is due to go out, for whom and when, so nothing lands on the workshop as a surprise.
Spot stock going stale
Everything over 90 days on the floor, with what it is worth at asking, before it becomes a problem.
Everything about the sale, in one place.
Build the sale your way
Units, accessories from your parts list, fees, freight and discounts, or drop in a saved package and adjust it.
Send a quote that looks the part
A clean PDF emailed to the buyer in one step, showing selling prices and never your costs.
Sell what is not here yet
Quote a model you do not hold, raise the supplier order from the deal, and reserve the unit for your buyer.
Book the sea trial
Put it on the deal, get reminded on the day, and record how it went.
Put the finance on the deal
Lender, status, amount, term, rate and balloon, with an estimated repayment to talk through with the buyer.
Take trade ins with your eyes open
Allowance, payout owing, condition and work needed, then onto the floor as stock at what you gave for it.
Earn on the cover you sell
Insurance, extended warranty and gap cover on the deal, with what you earn on each counted in the margin.
Sign and bank the deposit
Turn the buyer into a client when the sale is real, then draw up the sales contract and raise the deposit invoice.
Get paid in the right order
Deposit and balance invoices come from the deal, with the deposit taken off the balance for you.
See the real margin
Units at landed cost plus their prep jobs, accessories at cost, and your finance and policy income, live as the deal changes.
End the commission arguments
A usual rate for each salesperson, changeable on any deal, worked from the margin, with paid dates.
Keep it from the wrong eyes
Each role is a set of rights you control. Costs are withheld at the database, not just hidden on screen.
Nothing goes out the door unchecked.
Every deal gets a pre-delivery checklist built from the units on it, ready to tick off on a tablet on the floor. Delivery needs it finished, or a reason that stays on the record. Then registration, warranty and specs pass to the buyer, and each item lands as the right kind of record.
Know what you own and what it is doing.
- Boats, jet skis, engines and trailers, each with its own serial and full spec sheet
- New, used, demo, consignment and trade in, with days on the floor
- Landed cost, freight and prep, with the margin at asking
- A catalogue of models and options, or import a manufacturer's price list
- Boat, motor and trailer packages at a package price
- A real vessel record from the day a boat lands, which the buyer inherits
See what your stock is costing you before your lender tells you.
Lender, amount drawn, rate and next payment on every unit, with an alert in the app when money falls due. One report shows what is financed, the estimated interest so far, and anything sold but not yet paid out.
The handover is where the next sale starts.
Your workshop already has what you sold, so the first service starts from what you know. Follow warranty claims from submitted to paid so you can see what manufacturers owe you, and email past buyers about a new model, a service special or an open day.
One system for everything your business does.
Leads
Enquiries from your forms, with your own questions, in one pipeline for sales and service.
Workshop
Jobs, schedules, technicians and time, on the same record your salesperson sold.
Parts and counter
Stock, purchase orders and point of sale, on the same parts list your deals use.
Quotes and invoices
From quote to job to invoice, without typing anything twice.
Your accounts
Connect Xero, MYOB or QuickBooks. Your accounting system stays the ledger of record.
Reports
Sales Pipeline, Lost And Stalled Deals, Aged Stock, Unit Profitability, Deal Margin, Sales Commissions and Floor Plan.
Worried about changing systems? You do not do it alone.
Marine Forge was created inside marine operations, not by a software company choosing marine as its next market.
Your history comes with you
Historical customer, vessel and job records are migrated as part of implementation, not left in the old system.
Set up around how you work
Elite Marine Management configures the platform with you, so your team is not handed a blank product.
We stay through go live
Your team is trained, and we are alongside you through go live and your first live work, when the real questions come up.
Frequently asked questions.
We already have a dealer management system. Why change?
Because a system that stops at the sale leaves you joining the numbers yourself. Marine Forge replaces it and runs on the same record as your service department, so the sale, the prep, the delivery and the first service stop being separate jobs.
Will we lose our history if we change?
No. Historical customer, vessel, job and operational data is migrated as part of implementation, so the record of work already done comes across with you.
Does it replace Xero, MYOB or QuickBooks?
No. Your accounting system stays the ledger of record. Marine Forge runs the operation and connects to it, so your accountant keeps working where they already work.
Can a salesperson see what a unit cost us?
Only if you give them the right to. Costs, floor plan and what you earn on finance are withheld at the database, not merely hidden on the screen, so a salesperson without that right cannot reach them by any route through the product.
Does a walk-in have to become a client straight away?
No. A new deal takes their name, phone and email, and they go on the Sales Dashboard as a lead. They become a client at the deposit step, when the sale is real.
What happens to a boat's history when it sells?
Nothing. It stays on the same vessel record and the buyer inherits it, including every job booked against it while it sat on your floor.
We sell jet skis, engines and trailers too. Does that work?
Yes. Each is stocked with its own serial, specs and costs. At delivery an engine sold with a boat becomes its fitted equipment, while a trailer, jet ski or loose engine becomes the buyer's own asset.
See your dealership on one record.
We will walk a deal from enquiry to delivery on a live system, shaped around how you actually sell, and show you where your gaps close.